Luxury and Craftsmanship: The Rise of Alexander & Wilks in the Hardware Industry
The hardware industry worldwide has often adapted to trends of mass production and the production of cheaper alternatives. Despite this trend, there remains a core of British companies focused on creating luxury items that remain highly sought after by the most discerning customers worldwide. One of these companies is Alexander & Wilks, which has managed to bring together the best of British craftsmanship in one collection.
The Collection of Alexander & Wilks
Alexander & Wilks offers an extensive collection of hardware, ranging from traditional black forged and cast iron to the latest CNC machined, highly polished modern finishes. This collection combines natural and man-made textures, resulting in unique and high-quality products. The diversity and quality of their offering sets them apart from the competition and makes their products highly sought after by customers looking for something special.
Inspiration from the Past
The inspiration behind Alexander & Wilks comes from the legacy of two of Britain's most famous engineers: Sir Alexander Issigonis and Maurice Wilks. Sir Alexander Issigonis was the designer of the original Mini, a vehicle that has become iconic for its revolutionary design and practical elegance. Maurice Wilks, the designer of the Land Rover, has created another icon in automotive history with his robust and versatile design. These two visionaries contributed to some of the most iconic designs in history and their legacy lives on in Alexander & Wilks products.
Value and Quality
Alexander & Wilks offers real value for money, without compromising on quality. Every product in their range that uses PVD (Physical Vapor Deposition) technology comes with a full 25-year finish guarantee. This long-lasting warranty is a testament to their commitment to durability and craftsmanship. PVD coating provides an extremely hard and durable finish that resists wear, corrosion and discoloration, adding to the longevity and appearance of the products.
Traditional Craftsmanship and Modern Innovation
While many companies in the hardware industry focus on mass production, Alexander & Wilks remains true to traditional craftsmanship, combined with modern innovations. Their use of advanced CNC machines and high-quality materials reflects their commitment to perfection and innovation. At the same time, they embrace the beauty of traditional wrought iron and cast iron, which gives a nostalgic and authentic feel to their products.
Conclusion
In a world where mass production is often the norm, Alexander & Wilks stands out through their commitment to quality, craftsmanship and innovation. They bring together the best of British design and craftsmanship in their extensive collection, inspired by iconic figures from British history. With a focus on sustainability and an unrivaled warranty on their PVD products, Alexander & Wilks offers not only luxury hardware, but an investment in quality and style that will stand the test of time. Whether traditional or modern finishes, Alexander & Wilks has something for everyone, making them an indispensable player in the luxury hardware market.
